Why?
People are in hunger for societal acceptance which is achieved via societal conformance giving them social security.
Societal Acceptance:
People act in certain ways because they want to be accepted by society as this makes them feel good mentally and physically.
Social Conformance:
People feel good if they follow a set of standards of living because it gives the feeling of doing right with the pledge of getting right as done by many.
Social Security:
Our mind is programmed to find the easiest + fastest way towards survival which means we opt to neglect the tough roads ahead. Therefore, social security is being valued.
All of these factors influence the mind and hence, people change if these social aspects fluctuate.
P/S: All views expressed briefly are based on my experience working with people on different projects.
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